Vella is the modern solution for a spotless home.
1913
Meet Vella
Born in 1913, Vella Veatch was our founder and CEO’s grandmother. She held the values of hard work, resilience, and spotless grout near and dear.
2009
How it all started
Jeri carried these values with her when she moved her family to Dallas, Texas and founded Highland Park Housekeeping. Over the next 15 years, HPH grew to become Dallas’s #1 cleaning service, with 42 teams cleaning across DFW.
2023
Vella reborn
Through research, fine-tuning, and thousands of sponges, Highland Park Housekeeping got a Deep Clean in September of 2023 and became Vella: the modernized answer to the age-old woes of keeping a home spic and span. The secret sauce? Doing things the way Vella did them – completely, thoroughly, and without cutting corners.
Investors
As we embark on the next phase of growth, we seek long-term partners to join us in capturing an enormous, untapped market opportunity.
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